Our Story

Noma was created with one clear purpose: to design activewear that works twice as hard as the women who wear it.

The idea was born from a frustration we know too well — clothes that feel good in the gym but look out of place anywhere else. Modern women don’t stop. They train, they study, they work, they move through the city, they live a life that blends performance with everyday elegance. And yet, their wardrobes rarely keep up.

Noma set out to change that. We wanted to create pieces that perform like true sportswear but carry the sophistication of timeless fashion. Clothing that you can wear for an intense morning workout and still feel confident meeting a friend for coffee right after. Simple, versatile and beautifully minimal.

Who wears Noma?

Noma is for women who value strength and style in equal measure.
For the runner who ends her miles and heads straight to the office.
For the student who goes from the studio to lectures without changing outfits.
For the friend who meets you for brunch in leggings that look as chic as tailored trousers.
For every woman who lives life in motion and refuses to choose between performance and elegance.

Our Values

✨ Simplicity – clean, minimal design that never goes out of style.
✨ Confidence – flattering fits that empower, not restrict.
✨ Movement – built to support dynamic, modern lifestyles.
✨ Sophistication – activewear that feels just as right on the street as in the studio.

We believe in creating fewer, better pieces. Essentials that last, that earn their place in your wardrobe, that make you feel your very best.

This is how Noma was born. Not just activewear, but a lifestyle.
Minimalism in motion. Elegance that moves with you.